General Store
The Time of Troubles & Era of Upheaval
Inspired By Ed Greenwood
The General Store is often the first building travelers encounter upon entering the village. Its location is no accident; for generations it has served as the community’s primary trading hub, supplying farmers, hunters, merchants, and adventurers alike. The large timber structure dominates the roadside, its broad front porch sheltered beneath a steep roof designed to shed the region's frequent rains. A brightly painted sign hangs above the entrance depicting a cooking pot, a plow, a grain sack, and a lantern—simple symbols that promise nearly everything a traveler might need. The building was rebuilt several years ago following a devastating fire, yet it retains the original name that has become synonymous with trade and commerce throughout the region.
The store is operated by the Elrand family: Elara, her husband Beren, and their two hardworking sons. While Beren and the boys spend much of their time unloading wagons, organizing shipments, and negotiating larger business deals, Elara serves as the public face of the establishment.
During business hours she can almost always be found behind the counter or moving through the aisles assisting customers. Her colorful patchwork dress has become something of a local landmark in its own right, and she often jokes that each stitched piece carries a bit of luck from a satisfied customer. Whether or not that is true, few can deny that she possesses a remarkable ability to judge character and quickly determine exactly what a customer is looking for. Inside, the store feels larger than its exterior suggests. A maze of shelves, bins, crates, and display racks fills the main floor, while numerous alcoves line the upper walls.

Ladders lead to these elevated storage spaces where additional merchandise is stacked almost to the rafters. Lanterns suspended from heavy wooden beams cast a warm glow over the polished floorboards, and the scent of lamp oil, leather, dried herbs, and fresh lumber mingles pleasantly in the air. Despite the constant traffic, everything appears surprisingly organized. Elara seems to know the location of every item in the building and can produce even obscure goods with astonishing speed.
Unlike many village shops, the General Store encourages visitors to linger. Several sturdy tables and benches occupy one corner of the building, creating a gathering place where locals exchange news and travelers rest their feet. New arrivals are often offered a glass of wine or cider while discussing their needs. Farmers stop in to compare crop yields, merchants negotiate prices, and adventurers gather information about local roads and conditions. The store serves as one of the few places in Westbridge where people from all walks of life regularly mingle, making it an excellent place to gather rumors and hear tales from the surrounding countryside.
Although Westbridge has seen numerous businesses come and go over the decades, the General Store has remained a constant presence. It is effectively the settlement’s commercial heart and the only reliable source for trade goods within many miles. Nearly every wagon entering or leaving the village eventually stops here. Beren oversees much of the larger commerce, arranging livestock sales and connecting regional farmers with distant buyers. The Elrand sons help manage inventory, load freight, and maintain relationships with suppliers who travel from neighboring towns. Through these efforts, the store somehow remains remarkably well-stocked even when shortages affect other settlements in the region.
Visitors quickly learn that if an item cannot be found on the shelves, Elara may still be able to acquire it through her network of contacts. Such special orders often require patience and considerable expense, and the results are not always exactly what was promised. Nonetheless, the General Store enjoys a reputation for having almost everything one might reasonably need. From simple household goods to adventuring supplies, it serves as a lifeline for Westbridge and the surrounding farms. In a village increasingly plagued by uncertainty and fear, the familiar sight of the General Store's open door and welcoming lanterns offers a small measure of comfort to locals and travelers alike.
Food & Provisions
Trail Rations (1 day): 5 sp
Fresh Bread Loaf: 2 cp
Wheel of Cheese: 8 cp
Dried Meat (1 lb): 5 cp
Sack of Potatoes: 1 sp
Barrel of Apples: 5 sp
Waterskin (filled): 2 sp
Local Cider (jug): 3 sp
Skull-Shaped Butter: 1 sp per pound
Adventuring Gear
Backpack: 2 gp
Bedroll: 1 gp
Blanket: 5 sp
Rope, Hempen (50 ft.): 1 gp
Rope, Silk (50 ft.): 10 gp
Grappling Hook: 2 gp
Lantern, Hooded: 5 gp
Oil Flask: 1 sp
Torch: 1 cp
Tinderbox: 5 sp
Waterskin: 2 sp
Sack: 1 cp
Belt Pouch: 5 sp
Crowbar: 2 gp
Hammer: 1 gp
Pitons (10): 5 sp
Iron Spikes: (10) 5 sp
Clothing & Travel
Traveler's Clothes: 2 gp
Cloak: 1 gp
Winter Cloak: 5 gp
Boots: 2 gp
Gloves: 5 sp
Wide-Brimmed Hat: 1 gp
Farm & Trade Goods
Shovel: 2 gp
Pickaxe: 2 gp
Hoe: 1 gp
Sickle: 1 gp
Handcart: 15 gp
Wheelbarrow: 5 gp
Feed Sack: 3 cp
Seed Grain (1 sack): 1 gp
Hunting & Outdoor Supplies
Hunting Trap: 5 gp
Fishing Tackle: 1 gp
Small Net: 2 gp
Large Net: 5 gp
Skinning Knife: 5 sp
Quiver: 1 gp
Miscellaneous Goods
Candles: (10) 1 sp
Soap: 2 cp
Cooking Pot: 5 sp
Iron Kettle: 1 gp
Wooden Bucket: 5 cp
Lock: 10 gp
Mirror, Steel: 5 gp
Writing Kit: 10 gp
Parchment Sheet: 2 sp
Ink Bottle: 8 gp
Chalk (10 pieces): 1 sp
Special Orders
The Elrands can attempt to acquire uncommon weapons, armor, livestock, tools, books, alchemical supplies, or luxury goods not normally stocked. Such orders generally require 50% payment up front, take 1d4 weeks to arrive, and may cost 25–100% more than normal market value depending on rarity and availability. Magical items are never bought or sold through the General Store.